Nothing to scope it, nothing to prototype it, nothing to build it. Instead we take a share of the business the software becomes — sized to what each side is really carrying. You out front winning customers? The bigger share is yours. The product doing all the work? It tips to us. Measured after it's built and approved, not guessed on day one.
Two businesses can get the same software and end up with completely different splits. What separates them is how much of the business lives outside the product.
Drag along the scale. The further the business leans on the product itself, the more of it is ours to carry — and the split follows.
Genuinely shared effort. You take it to market and run it; we design, build and keep it running. Neither side could have done this alone, so it splits down the middle.
We put a number on each side, talk it through until both of us think it's fair, and write it down. Percentages here are illustrative — every partnership is measured on its own facts.
Pick the one you were considering. We'll put it next to us and let you judge.
Comparisons are typical, not universal — there are excellent agencies and terrible partnerships. Ask us for the awkward version over a call.
You describe the problem. We interrogate it, cost it out in our heads, and tell you honestly whether it's worth building.
A roadmap, then a working prototype on your real data. Not slides. Something you can put in front of a customer.
Approved and live. Now we work out the split — who's winning customers, who's running it, who's carrying the engineering — and put a number on it together.
Three questions. A minute of your time. A real answer from us within two working days — including the honest no.